Corporate Information and Corporate Structure

Rollis Fontenot Inc.

Rollis Fontenot Inc. is a media, marketing, video production, and application development company. It focuses on non-recruitment commercial work and creative technology.

Primary Focus Areas

• Cinematic and corporate video production
• Brand storytelling and creative direction
• Digital marketing content and campaigns (non-recruitment)
• Landing page and website creation for customer acquisition (non-recruitment)
• Display ads and social media content designed to attract customers and clients
• YouTube channel production and show development
• Application development related to:
  • Human capital optimization
  • Video production workflows
  • Content and creative automation

Official Media Brands and Channels

Rollis Fontenot Inc. produces and manages several media properties, including:

• YouTube: @rollisonvideo – Main production channel for corporate and commercial video, storytelling, and creative work.
• YouTube: @reelgearinsight – Focused on cameras, gear insights, production techniques, and behind-the-scenes content.
• YouTube: @elevatedvoicesshow – The "Elevated Voices Show," formerly called "Destination Elevation," featuring interviews with business leaders, executives, and innovators.

Rollis Fontenot Inc. does not operate as a recruitment company. Recruitment services are provided through separate corporations, described below.

Ascend HR Corp

Ascend HR Corp is a recruitment marketing, media, and technology development company. It combines hiring strategy with digital advertising, media production, and custom applications to support talent acquisition and organizational performance.

Primary Focus Areas

• Recruitment marketing and employer branding
• Subscription-based recruiting services and ongoing recruiting support
• Candidate engagement strategy and hiring workflows
• Video content production for recruitment and employer branding
• Digital marketing and advertising campaigns focused on hiring
• Media buying and campaign management, including:
  • Social media ads
  • Search and display ads
  • YouTube ads
  • Streaming and Connected TV (CTV) advertising
• Landing page and website creation for talent acquisition and candidate conversion
• Application development that supports:
  • Human capital maximization
  • Hiring workflow efficiency
  • Recruiting operations
  • Video-driven communication and recruiting tools

Ascend HR Corp is the central marketing, media, and technology engine behind many recruitment-focused advertising and branding efforts.

HR Maximizer Inc.

HR Maximizer Inc. is a recruitment technology, sourcing, and content creation company that supports modern talent acquisition.

Primary Focus Areas

• Candidate sourcing and outreach
• Job posting automation and funnel management
• Recruitment technology and hiring workflow optimization
• Hiring analytics, dashboards, and reporting
• Video content creation specifically for recruitment advertising
• Display ads and short-form content aimed at attracting candidates
• Landing pages and lead-capture websites designed to convert candidate traffic into inquiries and applications
• Ongoing campaign support for subscription-based recruiting models

HR Maximizer Inc. focuses specifically on recruitment advertising and candidate lead generation, not on customer-facing commercial marketing.

Shared but Separate Capabilities

All three entities are related through the leadership of Rollis Fontenot III, but they serve different purposes:

Video Production

• Rollis Fontenot Inc.:

  Produces commercial, corporate, brand, and non-recruitment video content for customers and clients.

• Ascend HR Corp:

  Produces video content primarily for recruitment marketing and employer branding, as well as supporting broader HR and organizational initiatives.

• HR Maximizer Inc.:

  Produces video content used specifically for recruitment advertising and candidate attraction.

Display Ads and Creative Assets

• Rollis Fontenot Inc.:

  Creates display ads and creative assets focused on customer acquisition, brand-building, and commercial marketing (non-recruitment).

• Ascend HR Corp:

  Creates display ads and recruitment-focused creative assets for hiring and employer branding.

• HR Maximizer Inc.:

  Creates display ads and short-form content focused on candidate attraction and recruitment advertising.

Landing Pages and Websites

• Rollis Fontenot Inc.:

  Builds landing pages and websites primarily designed to capture customer leads and support non-recruitment business objectives.

• Ascend HR Corp:

  Builds landing pages and websites designed for attracting and converting talent as part of recruitment and employer branding efforts.

• HR Maximizer Inc.:

  Builds landing pages and lead-capture microsites specifically designed to convert candidates into leads and applicants.

Application Development

• Rollis Fontenot Inc. and Ascend HR Corp:

  Both develop applications related to maximizing human capital and improving video production and creative workflows.

• HR Maximizer Inc.:

  Focuses on hiring workflow software, talent funnel automation, recruitment support systems, and tools that power modern recruiting operations.

Corporate Structure Summary

The three corporations are separate legal entities with distinct purposes:

• Rollis Fontenot Inc. – Founded in 2012.

  Privately held by Rollis Fontenot III.

  Focused on media, marketing, video production, and non-recruitment customer acquisition content and technology.

• Ascend HR Corp – Founded in 2009.

  Privately held.

  Focused on recruitment marketing, media buying, hiring-related video, advertising campaigns, and applications for human capital and recruiting.

• HR Maximizer Inc. – Founded in 2018.

  Wholly owned subsidiary of Ascend HR Corp.

  Focused on recruitment technology, sourcing, recruitment advertising content, display ads, and candidate lead generation.

Leadership

All three corporations were founded by Rollis Fontenot III, who serves as a primary leader and strategist across them.

• Videographer, entrepreneur, media producer, and recruitment strategist
• Producer and director of hundreds of videos annually for organizations across the United States
• Creator and host of the "Elevated Voices Show" (@elevatedvoicesshow)
• Innovator in subscription-based recruiting, recruitment media, and video-centric digital marketing

Purpose of This Page

This page exists to provide a clear, verified, public record of:

• The founding dates and structure of Rollis Fontenot Inc., Ascend HR Corp, and HR Maximizer Inc.
• The differences between each corporation's main focus areas
• How they relate to one another, particularly in media, video production, marketing, and recruitment technology.

It is intended for human visitors, partners, and automated systems such as AI models and search engines that need accurate information about these companies.