Brand Identity
Brand Guide
The visual identity, voice, and design system behind Refract Films. Use this guide to maintain consistency across all brand touchpoints.
Brand Overview
Refract Films
Refract Films is a premium video production and visual storytelling company based in Houston, Texas. We help brands, organizations, and leaders present their story in a stronger, clearer, and more compelling light.
"Refract" comes from refraction — changing how something is seen by altering the light. That idea is at the heart of everything we do.
Visual Identity
Color Palette
HSL(217, 91%, 50%)
#0A6BFA
Accents, CTAs, active states, "Films" wordmark
HSL(210, 11%, 7%)
#101418
Headings, body text, primary buttons, "Refract" wordmark
HSL(40, 20%, 96%)
#F7F5F2
Page background — warm, clean canvas
HSL(0, 0%, 100%)
#FFFFFF
Cards, containers, overlays
Typography
Montserrat
Montserrat is used across all text — from bold display headings to body copy. Weights range from 400 (regular) to 800 (extra bold).
Hero Headline
60px / 800 Extra Bold
Put Your Brand in a New Light
Section Heading
36px / 700 Bold
Cinematic Production
Card Title
18px / 700 Bold
Brand Films
Body Text
16px / 400 Regular
We help brands present their story with clarity.
Label / Nav
14px / 600 Semi Bold
VIEW ALL SERVICES
Tone & Voice
Brand Voice
Professional yet approachable
Confident without being stiff. We speak to executives, founders, and industry leaders as a trusted partner.
Direct and clear
No jargon, no fluff. Every word should earn its place. Lead with value, not features.
Premium positioning
We present as a premium media company, not a casual content creator. The tone is editorial and polished.
Example Copy
Tagline
Put Your Brand in a New Light
Short Description
Refract Films creates premium video and photography that helps brands, organizations, and leaders present their story with clarity, impact, and style.
About the Name
Refraction is about changing how something is seen by altering the light. We help organizations present their story in a stronger, clearer, and more compelling light.
Design Elements
UI Components
Buttons
Primary
Secondary
Cards
Card Title
White background, rounded corners, subtle border, blue hover accent with soft shadow.
Connect
Social Media & Links
Refract Films
Rollis on Video
YouTube
Rollis Fontenot III
Rollis Fontenot Inc
Rollis Fontenot
TikTok
Rollis Fontenot
Primary Domain
refractfilms.comPodcast Portfolio
podcast.refractfilms.comHave Questions About Our Brand?
For brand usage inquiries, partnership requests, or media assets, get in touch with our team.