About
Our Story
Refract Films is a DBA of Rollis Fontenot Inc and serves as the company's public-facing brand for video production, photography, and visual storytelling.
Why "Refract"?
Refraction is about changing how something is seen by altering the light. That idea is at the heart of everything we do at Refract Films.
We help organizations present their story in a stronger, clearer, and more compelling light through premium visual storytelling. Our work is not just about video execution — it is about elevating how people see your brand, your message, and your mission.
Every frame, every cut, every creative decision is guided by the belief that a well-told visual story can change perception, build trust, and drive meaningful results.
Mission
To create visual stories that elevate how brands, businesses, and people are seen.
Vision
To be a trusted visual storytelling partner for organizations that value clarity, craft, and impact.
Values
Craft. Clarity. Storytelling. Professionalism. Perspective.
The Principal
Rollis Fontenot III
Rollis Fontenot III is the principal behind Refract Films, bringing together creative direction, business insight, and a deep commitment to visual storytelling.
With over 20 years of experience in video production and digital marketing, and a combined audience of 300,000+ followers across platforms, Rollis combines the eye of a filmmaker with the strategic understanding of a business leader.
A national keynote speaker who has presented at 20+ conferences including ASHHRA, NAHCR, and international summits, Rollis brings a rare combination of production expertise and industry knowledge to every project.
Corporate Structure
Rollis Fontenot Inc
Legal Entity
The parent company and legal entity behind Refract Films and all operations.
Refract Films
DBA / Brand
The public-facing brand for video production, photography, and visual storytelling.
SBE Certified
City of Houston
Certification #24-09-16436 for Video Production (NAICS 512110) and Marketing Consulting (NAICS 541613).
Let's Work Together
Whether you need a brand film, commercial production, or ongoing content support, we're ready to help you tell your story.